Auction House: small changes coming

Knights,
We are making a tiny bit of room on the schedule for some small auction house changes. Probably these are the only things we'll add for now, as we're really trying to focus on gameplay.
The only thing I'm unsure about is the last one. It might be easy to miss the chat message. I thought about always sending the mail and only attaching the crowns if you are offline, but it seemed from the other thread as if people would prefer just the chat.
I just thought I'd let you know what was coming. There isn't room for anything else, but if you hate/hate/hate the outbid mail change, I'll listen.
So, question: Is the listing fee/sale fee percentages getting any lower? I still think 10% is a bit too much. I know you guys want to avoid "joke" auctions, but a fee this high isn't really needed for that; 5% or so is already enough to discourage those. 10% ends up only harming the sellers. A lot.
And also, no changes to the minimal increase on bids? Some auctions end up never really rising that much because you end up being encouraged to bid only 1% higher.
On either case, I like the outbid change. Easy to miss, maybe, but it's certainly better than a billion mails. And if you're on a bid war on something, you'll probably need to pay attention to the auction house anyway.
The outbid mail change is fantastic. Make the text a unique color if you think people are going to miss it in the chat.
1. If UVs could be read without mouseover, it'd go a long, long ways to making UV searching easy - and people selling good UVs would have less fear of being simply lost in the shuffle (a fear that, combined with the fee, may be keeping some of them out).
2. In practice, the feel of the total fee structure is twitchy-making. We're:
-Paying a hefty percentage
-Paying a notable fee up-front (which might not get refunded, even on a middlin' decent price)
-For a very limited-time auction.
....Any one of those would be eminently bearable, I think. Even quite healthy. Two would be squirmy, but might be decent. All three at the same time, I think, is a bit over the top. Not outrageous or actively nasty, but also not the "All trade is drawn to the auction house, because why would you go any other way?" that I suspect it's meant to be.
I like the changes. Bidding wars are a lot less awkward now that outbidded offers are instantly refunded.
Also, thanks a lot for letting us know this is underway!
I know you dont have time to implement this atm but being able to see the lowest price for an item you are trying to sell would be really nice. At the moment its a tedious game of search item, scroll through all of them(patch is going to make that part faster) commit the bid/buyout to memory, go to the sell tab, and post the item.

-refund fee if it's not sold
-no mails at all option
make it happen please!
I would LOVE it if you could get rid of, or sort your auctions so you don't have to go through the hundred or so closed auctions I have that have already finished.

I don't like the mail change. If I go afk for a second and miss the notice, I may lose the auction and not even know about it.
Sounds like it should be a checkbox kinda thing.

Excellent idea, just let us choose the way we want to get noticed.
Hey I don't know if this has been mentioned and is going to be fixed. But last time I wanted to outbid myself and add a 1000 crowns, it said insuficient crowns because i didnt have the full 12000 in my invent. I mean like it should just add the 1000 if you know what I mean OP.
Well anyway I hope this gets fixed and i can get a reaction to this. Thanks in advance guys
Think you can move settings to an Options tab in the Auction House menu?

I actually feel like the listing fee formula is unfair to higher priced items vs lower priced, I dunno, I guess that is just me, although I haven't sold anything below 500 crowns. The 10% that is removed is much more noticeable when dealing with larger amounts (obviously). Would like to see the listing fee laxed across the board.

an option to clear ended or outbidded auctions from My bids and my auctions
I still think the minimum bid increase should be higher.
Or at least permit it to be set when creating an auction.

lol I ignored this topic because I thought it was a joke topic...didn't know this was a developer name..
Anyway, all of this sounds cool. Dunno about the chat messages. I'd be fine with it but it's a really mixed bag, mail works NOW that there's no chance of accidentally deleting your returned money.
Although this isn't eBay, what eBay does is they actually charge less for the final value fee the higher an item sells for. That way if you sold something worth $100k, you don't pay the same 5% that someone who sold something worth $20 did, you only pay about 1%. I think eBay learned early on if you keep the fees constant throughout all auctions, you lose customers on both ends since that value tends to satisfy only the median (simple majority) of users. A majority is not a good way to do business though, hence the different fees.
At the same time, you can't go hoping to sell stuff on eBay for $1. You sell things worth more, or you sell in bulk. I realize in SK, often people only need 1-2 swordstones, not 5 or 10, so the eBay example may not be the one to follow, but that's where SK has the upper hand in this closed system (the sorting by quantity will help find the smaller auctions). It's not like OOO makes money directly from the AH, so fees are more of a sink than anything.
For bid increments, the same idea applies. Low values should only require small increments, but by the time you get to 10,000 crowns, the bid increment should be something like 200 crowns.
For sorting, I'd like to see the sorting options stack. e.g. you choose to sort by UV and by price, so it lists items by UV, and within that, by price. This might be messy though.
Thanks for the update on what's coming. I appreciate it!
I know the bidding change is controversial to some, but if you get into a bidding war while the refunds are still mailed, you'll understand why it's -much- better to have the chat message. If you went afk, you can always check your bids tab at the auction house when you get back. 30 bids on a 100 crown item and you've got 3000 crowns locked up that has to be clicked through one at a time. 30 bids on a 5* recipe or a UV... well, if you can afford that without being back and forth between mail and auction house, you're a lot richer than me!
I'd love to see the rate knocked down to 5% too, with this 'little' update. Maybe even 3-4%. 1-2% would probably be too low to discourage thoughtless auction 'clutter', but 10% is really painful. It hurts whenever an auction misses for whatever reason, even though you put up reasonable auction terms (at least at the time, sometimes the market shifts drastically on an item very quickly). It's also enough to discourage many people from using the auction house and is creating a contingent of people that hang around outside the auction house chat-spamming what they have for sale, not to mention those people that simply stay away from the auction house and its 10% cut and stay on the spamfest channel of pain. I mean trade chat. I'd like auction house fees to be low enough that every legitimate 'normal' sale (recipes, mats, crafted and found items, whatever) is in the auction house. I can see that -any- percentage might give good reason to auction in forums or try to quick-sell on trade chat something like a Blackened Crest or a good UV: Maximum! on a popular gear. (And introducing a cap to the auction sale fee is more than simply changing one constant, although that might be a good idea... indeed that might be necessary to see big ticket items in the AH! A 10k cap on auction fee (but -not- listing fee, of course) might be reasonable. That's a -lot- of crowns for facilitating one item trade.
Lots more would be great, but I realize we're not going to get better searching, etc, in this update. (Although ... can we reverse the sort on the 'my bids' and 'my auctions' page so the most recent are at the top? That is, the -active- ones. This will be a great help at bridging the gap until there's time to put some filters or remove actions in those pages, since -everyone- wants to see their active bids and auctions; not everyone wants to see their old ones. Sometimes I do when I'm trying to post a similar auction, but... not as often as I just want to see where I stand now!)
Thanks for taking the time out to address the most pressing issues! I'll look forward to the little update and to the slightly delayed new content ;)
Personally, I'm a fan of the fee structure as it is - it provides a bit of friction, and serves as a crown sink, which seem like good things to me. I really like the idea of an opt-in message-rather-than-mail thing, and would even like to see it extended. I'll often wander by the auction house, bid on anything that looks interesting and cheap, and wander off. This means that when I log in, I have a huge stack of mail to wade through, each containing some (usually small) amount of money. If I could click an option that said that being outbid while offline meant that the money just came back to me silently, I'd go for it in a heartbeat.
Can we have a UV sort? Going through 12 pages of "low UV" on a screen set to the lowest possible resolution is torture. I can only see 3 items at once and when I scroll my mouse down it skips 2.
If you are online when you're outbid, you'll get a chat message and your crowns will refund directly to you.
Yes please. I don't care if I'm afk, I can check my current bids when I come back. If I miss the message, I can probably still notice later that my amount of crowns increased. But seriously, if it's that important to know instantly when I get outbid, I suppose I'm on top of the auction anyway. The instant refund (CE market style) is awesome.
If you're offline then you'll get the mail as before.
Hopefully not exactly as before. Do you think you can condense all the refunds into one mail? You got outbid on the follow item(s): blah, blah and blah. That would be great.

Maybe the mail warning should be also used when you are online fighting in dungeons.
Or better yet, add an option so everyone can choose the warning method he likes best.

forgot something important:
Sort by Variants should sort the higher variants above the lower ones (max>VH>high>moderate>low)
and searching for particular variant types somehow would be nice but not necessary. (if you also make the UV type/level visible without hovering over the item[a tiny colored bar with a single word like gremlin, attack speed, charge time, shock, elemental, etc would be enough])
I like the mails, so I can notice when something changes, so I'd suggest adding options for turning mail alerts on/off.
The outbid mail is fine. It gets confusing if there are multiple means of getting your crowns back.
The outbid mail is fine. It gets confusing if there are multiple means of getting your crowns back.
I like the outbid mail, it makes me feel wanted.

Some good feedback here, I'll address some of the suggestions / points in this post and the next.
Sorry, we can't do this anytime soon. We'd have to redo the UI. UVs are a bit complicated behind the scenes.
This is going to sound dumb, but this is also a bit more complicated because of how UVs work. No time for it now.
Not going to happen, aside from the planned change to the listing fee formula.
I don't have an answer right now, but this seems like a reasonable idea.
I think this is reasonable and might make it closer to 5% or less, which is a big change from the current 1% or so.
This is going to have to wait due to time constraints.
I was thinking that maybe instead of allowing it to be configurable I can just set up reasonable secondary sorts that are always in place. Unfortunately, there is complexity here too. "End time" is an exact value on the server in the database, but quantized to "short", "medium" etc for the client. So while it would seem to make sense to sort by end time and then secondary sort by price, the database will rarely get around to the secondary sort because the primary sort would always be different, unless I was able to quantize it in the database sort.
Perhaps I can set up some secondary sorts for a few things... for example if sorting by stars or UVs I could put items together and put the best prices first...
I was already thinking about this prior to the release of the AH, but it's a much bigger change, and this will have to wait until the future, if ever.
Hard to say. I think that if you were watching something and it ended, you want to see it at the top of the list, not the bottom. I guess the problem is that older ended auctions will be above the newly ended one.
This wouldn't be that hard, but I had wanted to avoid complexity. It sounds like some people have so many auctions that this would really help, so maybe if there's time I'll do it.

And of course the big one:
Sigh. It's easy to suggest things.
First of all, every time we add a pref a kitten dies. It's much better to just do the right thing. This pref would be called "Auction outbid notifications are sent via chat when online", and that sounds reasonable to anyone reading this thread because you know what I'm talking about, but it could be confusing to a new user. Secondly, prefs are client-side only and this one would have to get sent to the server.
So even if I dealt with that, the change has future implications.
If we ever did condense auction mails into a report, then outbids would probably go back into mail. I have some other ideas that we don't have time for now, but they would also push the outbids back into mails. Finally, we may someday add a proper notification system, such that outbid notices come in through that. This would be the best of both mail and chat: it wouldn't get in the way, but could be reviewed easily later if you went AFK for a while.
All of those lead me to think that setting up a preference is just a waste of time, because we might rip it back out later.
Honestly, right now I just wish I never brought this up and kept them purely in email.
But I've already let the cat out of the bag and done half the work, so I think we'll try the "get it in chat when you're online" thing, and we'll see how that works. If people really, really hate it I'll probably just rollback to always sending mail.
Folks clamor for transparency and then, once given a peek behind the curtain, clamor for a lot of it to be changed. They may be right, or they may be wrong... but the clamoring itself is kind of inevitable either way. :(
Still, I'm glad we got to at least get a glimpse of the things going on behind the scenes. Thanks.

several comments:
* sorting by stars should list the 5* first, they tend to be rarer and therefore more interesting than 0* shards and pop-guns.
* sorting by unit price is great, but I'd also like to see the unit price if at all possible. Actually, those numbers written in the materials can be real easy to miss or miss-read, having a separate column for quantity would be great.
* Be able to add 10 mats by hitting shift-click.
* I would really like to see the listing fee be reduced. Yes, on low-priced materials, the current fee structure can cause the listing fee to be several times the expected sell price, but even for high priced items, the risk associated with not selling is just too large. There just isn't enough of a play base to even things out. It is all to common to see an identical material sell for twice as much as another auction just a few minutes later, or one not sell at all. People aren't crafting every possible item all the time, if no one needs a particular material and you won't sell, it doesn't matter if are several people needing it a few minutes later. If there were thousands of players crafting/buying, this kind of thing wouldn't happen often, but there aren't.
* it would be very very nice if you could see completed auctions to give people some clue what things are selling at. This would help both buyers and sellers.
* the list of things bid on really doesn't need to be reversed so much as the things that are ending soon need to be put at the top. Scrolling to the middle of the list to see what is happening is a pain
* It would be real nice if you could cancel your auction with zero penalty within the first 5-10 minutes of listing. If you hit the wrong number of zeros, you are screwed.
* It would be real nice if there was a much wider range of listing times, from only 30 minutes to at least 3 days for a weekend. It would be nice to be able to list something in the afternoon to and have it end prime-time tomorrow night, rather than the current options of 12hrs (middle of the night) or the next day in the afternoon.
wtfwtf_ok;
Thanks for the response. I had hoped the showing UVs would be relatively trivial... But if it's not? Well, then, it's not. Fair enough.
Hopefully the listing fee changes will help draw in a bit more of the lingering outside market.
As a question, have added options for longer auctions been considered? Given the triad of potential concerns-of-a-user (auction lifespan, listing fee, percentage of take), it seems like a pretty easy place to further improve attraction to the feature.

I like the mail, just not he outbid stuff since it can fill up an inbox quick.
Lower the auction fee.
Not going to happen, aside from the planned change to the listing fee formula.
Never? I notice you didn't say 'no time for this' or 'not until we know more' but... 'not going to happen'.
That's an awfully strong statement considering how many seem to consider the fee extortionate. Now, I don't really care about the fee as a user of the auction house, but I care very much that a substantial portion of the population -does- consider it extortionate and is generally spamming the town square with stuff that ought to be on trade chat. Experience on puzzle pirates suggests that there is no way that staff or /complain can possibly keep up with a -culture- of spamming the inn... or the town square. I also, more academically, care that transactions made between players in chat are rife with scamming opportunities, the policing of which will always be a step behind and eat up tons of customer service hours that could be spent making the game better for everyone. Those are the sorts of reasons why I want to see an auction fee low enough that nearly every legitimate trade takes place inside the auction house. Of course, friends and guild members will still from time to time conduct private transactions and that's fine; I'm really talking about getting the vast majority of stranger-to-stranger trades into a structured environment that doesn't encourage spamming or scamming.
That was a very comprehensive and enlightening post. Much appreciated.
Too bad about the UV thing - that would have been great if it weren't so complicated. (Could there be a simpler way to sort-of fix it? Like convert the text after the "-" into a number value using a switch statement? read: find the text after the "-" with a regex (if that's even stored in the database! I'm really just scraping in the dark here.. Probably shouldn't tell you how to do your job but I'll just leave this last suggestion :P) and then use the switch)
@wrs: You can sort by stars from most to least if you click on the "sort by stars" a second time. That reverses the order. That goes for all the other options too, but I don't know why you'd want to do that otherwise.. haha! I liked many of your other suggestions (besides listing fee - see @Senshi below). Also as to the comment about the shift + click, this is just a guess but I'm betting that that's more of a UI thing, and wtfwtf is really working on the Auction House by itself, and may not have even been part of the UI design for trading. I've just learned how you can do your own small(ish) part of a very large project without knowing ANYthing about how another part works, except to trust that it _does_ work. This can make for a tough time in debugging (you usually learn at least something about your partners' code, but not necessarily enough to change it). And I learned this from a 3-man team, so that suggestion may be a suggestion to a different group. Possibly put it in suggestion forum with title "Trade UI improvement?" or something.
@betrael I'm assuming that when you win an auction, or your item doesn't sell, it will still be in your mail, so the only thing that changes to mail will be when you're outbid. Rest assured (I think).
@Senshi The thing that people need to learn is that they don't need to set their minimum bid price to something even close to the buyout price. If they set their minimum bid price to 1 crown every time, the item _will_, if the system is utilized properly, get bid up to something around where it's worth! I saw a quicksilver mail go from 10k to 500k+ with just bids. If there is a demand for the item, it will get bid up. If there is no demand, then what it was sold for is what it was worth. If you don't think you want to sell the item for what it's worth, than you shouldn't put it on the auction house anyways. I realize in cases where there are massive amounts of repeat items it might get lost, but even here people should be sorting by minimum bid prices and bid on the cheapest ones anyways. And if you're absolutely uncomfortable with putting the listing price to something so low, put it to the bare minimum that you would _not_ be upset with if it sold for that price.
Rather than changing the listing 10% price, maybe we should have some kind of NPC give an auction house tutorial, much like for filling up the stratum with gems. That way it can be accessible for people who don't understand what I just explained.
Thanks again for the feedback wtfwtf :). (By the way I guess you didn't like my semi-jesting idea about the radix sort for tiers of sort? I think it's kinda a weird way to do it but I would, as a programmer, think it a kinda fun thing to attempt. (And they run in O(n)* time!!)
*well radix is something a bit more complicated... but in this case with the constants being almost always less than the number of items being sorted, it would be roughly O(n) ;)
Would it be possible, instead of discretizing the time remaining on an auction, to instead just have the auctions display the time remaining in D, H, M, S? (days, hours, minutes, seconds) I realize this may make it much more likely that people will try to bid as close to 1 s left as possible instead of starting a bidding war, but to remedy this I propose that, if you were to change the time remaining to something more readable, also make it so that auctions only end about 5 minutes after the most recent bid.
If you have time!
@Abhorsen... I was talking about and I believe wtfwtf_ok was talking about the fee for a successful auction, not the listing fee. I certainly agree that it's smarter to have a low starting bid as well as a 'buy now' price, but that's rather beside the point. 10% on a -successful- auction is a hefty percentage, and for high-end items a hefty amount of crowns. Pushing people hard to -not- use the auction house and to avoid the 'extortionate' fee creates opportunities for scamming, and encourages spam-selling. (Heck, trade-chat is -dedicated- to spam selling, but at least it can be turned off, but this spam-selling is spilling into the town square.)
I agree fully! I didn't think you meant that because in his post he said:
"Have tiers of auction fee, so maybe the first 10,000 crowns are at 10%, but after that it's 5% or something.
I don't have an answer right now, but this seems like a reasonable idea."
So there was yet hope of that being changed sometime. Hopefully it will.
Now that I look again... that's interesting and seems a bit contradictory and maybe hints that the statement isn't as absolute as it seemed on first reading.

Abhorsen55 wrote:
@wrs: You can sort by stars from most to least if you click on the "sort by stars" a second time. That reverses the order. That goes for all the other options too, but I don't know why you'd want to do that otherwise.. haha!
Uh, that was the point, all the other things sort the most likely way people want to see it by default, except stars.
Also as to the comment about the shift + click, this is just a guess but I'm betting that that's more of a UI thing, and wtfwtf is really working on the Auction House by itself, and may not have even been part of the UI design for trading.
You can use the shift-click when selling things to vendors. Yeah, it would be real useful to have trade do this also, but I suspect trading lots of mats is no longer as common as the AH now.
@Senshi The thing that people need to learn is that they don't need to set their minimum bid price to something even close to the buyout price. If they set their minimum bid price to 1 crown every time, the item _will_, if the system is utilized properly, get bid up to something around where it's worth!
Again, as I mentioned in my post (and many others have elsewhere), setting your starting bid at 1cr is a huge risk. There just are not enough players in this game to even out the bidding. Sellers run a huge risk of taking a large loss just because there are either zero or one player who happens to be interested at the time of the auction closing. The huge listing fees also create a huge risk. Personally, I have no problem with the auction fee of 10% while selling, and I would even trade the selling fee going up to 15% in return for the listing fee going down significantly.
This risk of selling way below the market norm is somewhat related by the horribly low 1% bid increment. As per the rule of 72, a 1% bid increment will require about 70 bids to double the price. Even a 5% bid increment takes around 14 bids. (The AH isn't quite as bad as 1% because it always rounds up to the next crown, but that only helps on the low end.)
..And it sounds like you have more expertise in the area than I do. But it sounds like the problem is more about supply being much much more than demand. If there's no demand for an item within a certain time period (and it sells for one crown), it's essentially worthless. Personally I believe this would happen more with materials and (useless) recipes than anything else. So I would advise not to sell materials until (read: if) they introduce some kind of much needed materials sink. I guess all I can say is it's really not worth it to sell materials unless you're sure there's a demand for them (if there aren't already +15/20 just sitting there not moving, even if you price competitively.
I've never really sold anything to vendors (I just horde them until maybe they're worth something with a materials sink) so I wasn't aware that was already implemented somewhere. If it is, it doesn't make much sense not to implement it everywhere. But as I was saying, that might not be as easy as flipping a switch. That could be something someone different wrote specifically for the Vendor UI. Just speculation. If so, it would be nice to get that implemented across the board.
As to the stars, it sorts by default similarly to everything else... And who knows? Some people might only ever look for the lower tiered items. Read: If you're sorting by gear, and you're new to the game, and you have no idea what anything's named (and don't know about the wiki), it's easy to just click "coat" then "sort by stars" and boom, you have a lot of options priced competitively. This might sound very specific to you, but a large portion of the people playing have just started. There are more and more every day.
So, "uh", maybe it's more intuitive to have them all have one default (great to least vs. least to greatest) even if this slightly inconveniences you because you have to click it twice.

it sounds like the problem is more about supply being much much more than demand. If there's no demand for an item within a certain time period (and it sells for one crown), it's essentially worthless.
The mats aren't worthless.
Take, for example, the very top two auctions in my bid history. Two auctions for 2 owlite feathers, both started with low bid prices and BIN of 1000cr. The first ended with a buy price of 214cr (107cr each), the other for 1000cr (500cr each). The next owlite feather auctions (that I bid on) ended with unit prices of 400, 257, 200, 105, 303, and 300 in that order. I'm pretty sure all of those prices were over about a 12hr period, but I don't have end-time information, so I'm not certain.
This shows that the AH is not creating a stable market where it is relatively safe for the average player to buy or sell stuff. Those owlite feathers had a range of prices that varied by a factor of 5. Imagine the complaining players would have if the cr<->CE market varied by a factor of 5 over a 12hr period. Auctions don't work well when there happens to be just zero or one bidder, even 3 bidders is often not enough to get to the market price. Likewise, auctions don't work well when, many hours earlier, sellers just happen to either put up lots of auctions for the same good, or no auctions.
Sure, there are some people who have fun speculating and such, but this is supposed to be a dungeon game, not a bidding game, the vast majority of people want to run gates and buying/selling is something they only do rarely when they need something.
There are a huge number of different types of auctions, each is fairly good for certain situations. The format of the current AH just is not suited well for many materials. If the risks of having unsold auctions were greatly lowered, sellers would be much more willing to keep a steady stream of mats selling, meaning buyers wouldn't all be fighting over the only auction that will end soon, nor will sellers feel forced to accept very very low offers because not selling is even worse.
So, about my suggestion to reverse the listing order. If you are auctioning many items, you only want to see closed auctions occasionally when you want to see a price something sold for or didn't sell for before, but often want to see if you have bids on your items and/or what items you still have up for sale. If you are buying many items, you mostly want to see if you've been recently outbid, and only occasionally what you payed for an item in the past or what happened to an auction you were away for the end of.
Even when you do want to see closed auctions, either order you're going to scroll to the middle of your list - almost certainly you want to see -recently- closed auctions, so there's no real advantage to sorting oldest-first that I can see. Sorting newest first helps the other cases and doesn't really hurt when you have to scroll to the middle anyhow.
About auctioning mats - with the current system, you can auction mats reasonably well by putting a start price about 1/10th of the buy now price, assuming you are choosing a reasonable buy now price. You will fairly often sell a 50 crown mat for 5 crowns when the price dips and the AH has too many auctions ending at the same time, but that's much less of a loss than paying a 200 crown auction fee on -not- selling the mat. Fairly often a bunch of my mats will get bids on them within an hour of being listed, and a few of them will sell for something very close to the starting bid (because nobody starts a bidding war until 'very short', so it's chancy whether my auction gets a bidding war. If it doesn't, 2-3 bids is the most that can be reasonably hoped for before 'very short'.)
TBH, I'd rather have had a 'market' than an auction house. Post your item for sale for an indefinite period of time, pay a listing fee, and penalty to delist it to prevent junk listings, sort by lowest price first by default, pool multiple sellers into the same price... just like the right side of the CE market with a different fee structure, one such page for each material or recipe. Doesn't work so well with equipment since that has ways to be unique and isn't just a commodity. I suppose that since the market format really can't be made to work for everything, and the auction format can be made to work for everything if awkwardly... well, auction is what we got then. I like it a lot better than /2 :)
2 day auctions on high end materials are quite a bit chancier than low-mid materials, because, well, 5* recipes are crafted -much- less often than low stars. Hundreds of times less often with all the UV hunters out there. If you get undercut just a few times that can be enough to prevent you making the sale, but then, if you have a 1/4th - 1/10th value starting bid someone will helpfully buy it for resale and save you the auction house listing fee, which depending on the material's value relative to the listing fee may be worth it to hedge your risk (at least it is to me, at a gut level. I haven't done a risk analysis or anything!) With the adjustment to listing fees, half value will hopefully become a more reasonable starting bid for balancing the risks. (The reverse situation where ten people decide to craft the same 5* gear in the same hour, of course, probably happens as often as two days with few crafters ... but IMO, you'd be crazy to list more than one of the same 5* mat in the same 2 days unless it was one of a handful of reliably fast-moving ones.)

Gang,
Some of the stuff I've been talking about just went out in today's release. I might have time to do a few more of things we've already talked about, but then I really must start on the next thing.
Here are some comments for some of the things brought up since my last post:
@wrs1864:
- Sorting by stars, variants, and lot size will now all default to a descending order. As noted by others, you can select the same sort option again to toggle between descending and ascending, but now each one should have a sensible default.
- Shift-clicking already moves 10 units, pretty much everywhere in the game.
- Seeing completed auctions: yeah, this would be great for sellers.
Someday...
@wrs1864 & @Senshi:
- Ok, why not, I'll make ENDED and CANCELLED auctions go at the bottom of the list for "my auctions" and "my bids".
@Abhorsen55:
- One reason we don't show the end time is that auction end times are flexible.
You heard it here first! For one, We push back all end times during server downtime. It's only fair. Secondly, bids that come in during the last few minutes of an auction's lifetime will push back the endtime. Yep, we already do that.
And...
I just finished writing some code to do sensible "secondary" or "cascading" sorts. This won't go out until a later release... but say you're sorting by 'stars', now within each star level the same item will be grouped together, with variants on top, and finally sorting on lowest bid price. 'End time' unfortunately doesn't have a secondary sort due to the reason I explained before. But having them on all the rest of the sort options should help.

So with the 2nd bugfix release today, the new cascading sorting went out. It's now much more useful to sort by stars or variants.

I haven't been able to check any of this out, but it can only be good so thank you for your hard work.
I'm not really a big fan of the auto refresh each time you click "My Auctions" because it stalls my computer for a few seconds each time and probaly puts more stress on your servers than required, the refresh button is more than adequate imo. Essentially once your auction is up and a bid has been placed you no longer have control over it until it ends anyhow, so refreshing your own auctions doesn't really seem to have huge benefits.
I was a little freaked out by the listing fees and 10% at first, so I was only buying. But I got over it and did a few test sales, and now that I'm used to it I LOVE the auction house, for both buying and selling. It blows trade chat away. Good job devs.
Could you make a kind of search that searches in multiple categories?
Like, search all weapons and recipes, but nothing else. Or search everything but mats.
Something along those lines would kinda come in handy.
The auction house really needs to allow searching for specific UVs. Swimming through all those "vs Beasts/Gremlin: Low" Haze Bombs hurts.