It looks as if Three Rings wants the CoD audience and thus beat the "game" part of the game into a chunky paté, and this really puts them and the "game" at odds with the people who want the actual game back.
Now I know that there has been suggested before the option for difficulty levels, but that poses the problem of payment. Any yahoo could just set the difficulty to "skipping in the wildflower fields" and grind their way to the next tax bracket, so perhaps with difficulty, the loot rewarded could be scaled as well.
That, though, poses the problem of "fairness". The noisy mewlings could, in fact, make a good point that they're being shafted just for being new to the game. We could just encourage them to challenge themselves, but in a world that is increasingly becoming inclined toward instant gratification, that doesn't seem such a plausible option as of late.
So how do we go about this?
Isn't this what tiers are for?
You could probably work your way up to 5 star equipment in tier 1 alone, though it would take much longer.