I've always considered devilites to be intelligent. I mean, how do you run a giant, multi-city-wide corporation if you can't read, write, think, communicate, and plan?
But seriously, about lore. At this point there are two possibilities as to what's going on.
Possibility 1: OOO has an incredibly complex lore web that they are revealing to us very cryptically and slowly.
Possibility 2: they don't have anything and they're making it up as they go.
I've met that room several times -> love seeking out the harder clockworks levels.
The other things that spawn there are:
Cash
a few silkwigs
a few pit bosses
Dunno if that would give you more insight :p