Let's say you have a guild, and it's built up and you have people in it-- but suddenly you want a new name, but want to keep all those people. Instead of creating a brand new guild, what if you had the ability to change your guild's name for a cost that's slightly less than the cost of making a new guild altogether (say, 350 CE), but limited to 1 change every 1/3/6 months, or something?

I dunno. I just wanted to change my guild's name because of a new incentive I wanted to implement. I just thought it'd be a neat little addition to interested guilds, especially if you make a mistake or find a guild that's similar.