Since I clearly have no interest in trading away money that could be spent on real goods for virtual cosmetics, I recently asked myself- "What WOULD actually make me buy a prize box?" Then it hit me- in the past, I've spent money on content updates. Tortodrones came out? I felt good about them and bought a box or two with steam wallet funds, just to hand the devs some cash. No more elevator fees? Shut up and take my money. Would I have given you ten or twenty dollars to make tortodrones on top of something else, if you'd asked me? Sure.
One of the better ways of making money and tapping into stingy players like me that are less interested in cosmetics/epeen, resistant to gambling, and generally more interested in gameplay is to sell us gameplay and dev-time.
Here's how this idea works-
A new "material" is added to the game, called a credit. Credits are given out in limited quantities alongside energy and prize boxes, as well as purchased directly in much, much larger quantities. Credits are unbound when attained, and may be traded freely with other players.
Credits will then be used to lend support to some predetermined feature that is being offered to the players collectively, and players can view how much of each feature has been "purchased". The number of credits required for each feature will be equivalent to the number of dollars required to produce that feature, including profit margins. The exchange of credits would be based on the price that makes them cheapest, as if they were all purchased in bulk.
If a feature is canceled, players that credited them would receive their credits back in the mail.
Here's why the idea works-
Imagine if credits became a more worthwhile investment than crystal energy. Instead of paying to win or for costumes, players would all be paying for content updates and events which would fuel further credits being purchased and used for more expansion of the game which in turn, fuels the purchasing of more credits; a positive feedback loop that revolves around everyone feeling good and getting what they want. Imagine the gain, if systems like this this were the future of Free to Play, and you were the ones that first took the leap.
Currently, we have a negative feedback loop- in order to motivate players to pay, we rely on prize boxes with valuable commodities that slowly become less and less acceptable, as well as major purchase for things like the black kat set being made. These are not things that make for a good product, because they quite frankly make me want to quit playing. The harm caused by utilizing only them and not real content can easily be seen on Steam's statistics.
Other benefits/details, regarding why this is awesome
Free2Players can still partake in this via the auction house! This is important because it represents the stepping stone to getting players into the scheme. They put money in, they get features out, it feels good. If I get a paycheck and want some feature to win so that I can have it go into development, then I can have a go at it. Further, players that want a say would be able to buy it.
Credits bought alongside prize boxes would primarily be for the sake of selling them and raising the value of individual prize boxes, as well as as an act of good will. Credits bought alongside energy would be for the sake of letting all paying players have a say, and not just the ones that are crazy enough to buy them directly.
These things would overall breed better feelings- even if you lose at the prize box, or just want energy to craft god knows what, you have a say and the developers care about you. The idea of such a win-win system would also gain the game publicity that it very much requires.
Trivial "features" could also be voted towards. These sorts of "features" would be things like what color the next prize box is, or what new events there will be, and will generally serve to deter less serious players, that would rather have a say over these things.. but since these things do not require development time, they would come to represent money spent for no reason, but that could have been spent on dev-time.
The worst that can come of this is players not using it to its fullest extent- a small amount of time wasted that will still serve to gain your game publicity.
There are some that would buy out the credit market (or take a sizeable chunk), why not allow a single credit a month for paying players (that paid that month). Then let them have a single vote on each issue.