Disclaimer for the concerned: This option should be reset every time you log into the game so guild don't die otherwise.
Idea:
It's hard to keep track of chat when people who are far away from you are trying to say something that may be important or something you'd like to know. Guild chat spam can make it difficult to sift through everything.
To put guild chat on another clickable section would be a good idea, too. It would have notifications that would appear in case someone said something.
Rather than separating only guild chat...
I say we use a much-needed and ubiquitous system known as Chat Tabs. Not just for Guild Chat, but Public, Private, Trade, Zone, etc. filters.
~Sev