In the last week and a half or so we've had...
Rage promotion
Solstice redux
Apocrean event and all of its prize boxes
A sale on operation crimson hammer and the guardian armor pack
A steam summer promotion = http://store.steampowered.com/promotion/summer2014faq/
And all of this directly after other promotions ended, and there hasn't even been a major release yet-- and we all know that people are gonna want to buy stuff for that. Is something going on that we should be aware of?
I mean, when Rage went out the Summer solstice was almost here, and now that it is, we have the Solstice event. OOO decided to bring back Apocrea because it's been 8 months since it's last been out.