In "S3cr37" the only letters that were numbered were "eet" in "secret". Now, why didn't the "S" in "Secret" turn into a "5"? Here's why.
Eet + cr = creet. As you know, creet means nothing. But look at what's left over!!!
"S" was left over! Now let's remove the "S" and see what we see: "3cr37". "ECRET"! Backwards: "TERCE" which equals TURKEY.
Turkey = OOO!!!1!!one!
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There are 3 rings in OOO, and triangles have 3 sides.
Illuminarty conformed.