A lot of Australians persevered against horrid lag around 2012 to play this game, because it's good.
Things have changed in australia since then, despite govt interference over the last 3 years, our internet has improved.
I've gone from adsl over 30 year old rotting copper lines with a lot of congestion on my exchange to a fiber connection, as have many as of late.
But despite this, as far as I can see, it's still USA or Europe, and I think there was one of those Chinese offshoots that their laws force western companies to use if they want to do business over there... I know League of Legends did that at one point, called it "Garena"...
May we have oceanic servers, Please?
You could just run it out of a cheap host like Exigent in melbourne and that would easily increase the quality of gameplay and make it truly good for australians. It'd actually be pretty affordable these days.
As for advertising, social media, memes and focusing on the teamwork aspect of the game is where I'd start, fortunately all those things are very cheap to do...
To quote Cronus from the State of Haven Discussion thread:
"Q: Australian / Asia Servers.
A: While that's possible at some point in the future, we do not have any immediate plans to add more server locations."
So unfortunately not now, at least.
(I don't mean to sound rude or anything, excuse me if I come across that way. Just don't know if you've seen that or not. If you have, feel free to ignore this comment and go about your day.)