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F2P MMO economics and you

5 replies [Last post]
Fri, 12/15/2017 - 06:07
Mintagen's picture
Mintagen

Let's take two kinds of players. One that does not want to spend real money (let's call him "the wolf"), and one that does spend money (let's call him "the fox"). There is the main currency of the game world, one that has unlimited drops. In our case, those are crowns, and a secondary currency that only comes to existence when the fox buys them. In our case, energy.

The fox can spend money to get a large pool of energy or could spend money to get items that only foxes can buy. However the fox can never buy crowns. That's where the wolf comes in.

The wolf is willing to fight on hours end to get a ton of crowns. He however does not buy energy with real money, instead he'll exchange it for crowns. He does not want to buy prize boxes, but wants the items you get from them, so he'll buy them from the fox with crowns.

The foxes in turn relies on the wolves in order to get their crowns and the wolves will stick around knowing that they don't need to spend real money to get energy and fox items. It's a tough balance, lose one of the two and you will also lose the other.

If you make the items dropped from the prize boxes more useful than the ones you can get regularly, then wolves will either turn into foxes or leave entirely if they don't want to become a fox. And if you lose the wolves you lose the foxes in the long run. Goodbye player base. That's why the foxes items are never necessities but are still shiny and worth it enough that wolves will still want them.

The secondary currency, i.e energy, is another story however. Energy can be a necessity if the wolf needs it be. This allows for the fox to have a more steady income of crowns, than whether or not the item they have is shiny enough for the wolf to want. The price for the wolf to get energy is low enough and is energy useful enough that the wolf will most likely always exchange his crowns for energy. And that expansion that can be bought with energy is very tempting for the wolf.

This is also why the prize boxes have a chance to drop less favorable items. A fox may not want that item, but a wolf will think it's worth any amount of crowns you sell them for. In that case the fox still get's his money back in the form of crowns, and the wolf get's an item that he otherwise couldn't get without the help of a fox.

Both the fox and wolf are happy, and the devs will always get their money fairly, since even the non-paying wolves will still be helpful and make the game more inviting to foxes who will buy, and the economy stays alive for a very long time.

Of course, you as a fellow player are not a wolf or fox. You are a mixture between the two. You may buy only a little or buy a lot or not buy at all. That coupled with events and ever changing deals makes no one fully a wolf or fully a fox. Either way, know that MMO economies are complex and know that you are apart of one such economy.

If you ever wonder how a game as fair as Spiral knights is free, and continues to stay free. This is why. A balance elegantly being held! Any thoughts? Leave them below!

Fri, 12/15/2017 - 06:55
#1
Bopp's picture
Bopp
mostly agree

Your post has some good insights, but I would make a couple of changes.

I had trouble keeping track of which one was "wolf" and which one was "fox". I recommend instead "F2Per" and "P2Per".

The P2Pers don't entirely rely on the F2Pers for crowns. P2Pers also get crowns from playing. Toward the end you concede this point, that most players are a mix. But it's too late for me, because...

The real value that the F2Pers give to the P2Pers is community. Without a large crop of F2Pers, the P2Pers would have fewer friends to party with and a smaller audience for their fancy costumes. (Of course, a really big game is strong enough to skip the F2Pers entirely, but that is not Spiral Knights.)

Fri, 12/15/2017 - 08:31
#2
Mintagen's picture
Mintagen
Why the fox and wolf and why I left out the community part

Why I didn't pick F2Pers or P2Pers is because of what they stand for. Spiral knights is is a F2P game. You never need to pay to play. A person who buys something is just as equal as someone who does not when it comes to combat or level completion. The titles could make kind of sense but can be even more confusing than using easy to remember fox and wolf.

It's better if I explain it this way. The wolf will never buy anything but will farm till nights end but the fox will like buying things but will never farm for crowns for long periods of time so will always have a lack of crowns and needs a wolf to buy their fox goods. If you were a wolf, you will rather farm over buying with real money, and if you are a fox, you will want to buy something over farming for long amounts of time. So that's the cut, we as actual players will either farm a ton or actually spend money and will always rely on another player to do the opposite. A fox can always turn into a wolf and vice versa. One person who takes part of the wolf will always need a fox, hence the needed balance between them. The ratio comes depending on the player, are you more of a fox or more of a wolf?

Pertaining to Bopp's last paragraph, I have already mentioned how foxes need wolves to sell costumes to in my original post. And I left out the community part, since a fox can always get a community from other foxes. That's still a good point to bring up. I thought it was obvious that if the reader understands that a fox will attract a wolf and vice versa that the community will obviously grow. I focused on how an MMO economy can survive over if they can strive. Notice I put "economy" and not "community".

Note that a good economy will always spawn a larger community. Which I thought was obvious.

Fri, 12/15/2017 - 11:45
#3
Bopp's picture
Bopp
not to sell

I have already mentioned how foxes need wolves to sell costumes to in my original post.

Yes, but I didn't mean that P2Pers need F2Pers to sell fancy costumes to. They need F2Pers to display fancy costumes to. I mean, although there is some satisfaction in crafting a cool, rare outfit for yourself, there is even more satisfaction in showing off that outfit to others --- and even more satisfaction if they can't recreate the outfit themselves, because it's rare or expensive.

And I left out the community part, since a fox can always get a community from other foxes.

Yes, P2Pers have an audience in other P2Pers. But that is a small audience, compared to what we have with a bunch of F2Pers hanging around.

I'm not contradicting your posts. I just have a different emphasis. I think that I'm making a stronger statement about community than you are:

In traditional media, the company produces content and the customers consume it. In social media, the customers create and consume the content. That is, they entertain each other. And I view online gaming communities such as Spiral Knights as "mini social media". The F2Pers are part of how the company keeps the P2Pers entertained and spending.

Sat, 12/16/2017 - 04:20
#4
Mintagen's picture
Mintagen
Ah that makes more sense.

I agree with that. Let me make small addition. In Spiral knights since the game is a F2P game that is fair to wolves, so they actually have a larger pool of wolves compared to foxes. However! The wolf is always tempted (but not forced) to buy stuff. This is due to what Bopp said. Foxes always have a fancier costume, so the wolf either turns into a fox, or will spend a lot more crowns for that costume if a fox ever sells it. Both of those will grow the fox population, knowing that they'd be the cool kids. However, this is done in such a way, that not all wolves will turn into foxes. This is another reason why you don't get any actual advantage for being a fox.

You may have a different emphasis but it still makes sense, and is a point I forgot to add in the original post.

Sat, 12/16/2017 - 14:01
#5
Bopp's picture
Bopp
yep

Yes, I think we understand each other. Thanks for posting.

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