Enamorock. You were so close. It's an obvious combination of Enamor and Rock, a nice pun. But you missed a golden, precious opportunity.
Amourock. "Amour", french for love, and "Rock", english for rock. Same pun, right? But there's a little bit more. The material is supposed to be linked to love puppies, right? You know, puppies, in the canid family.
Nick, Ian, Boswick, the rest of you all: hang your heads in shame.
You are a troll. I hope you get captured by Gremlins and be trolled on by them.