Every time I see a special offer advertised, like the present explorer kit and elevator pass, the prices they advertise are wrong.
For example
The current elevator pass says "Explore unlimited levels for $5.95", look at price and it's $7.14
The explorer pack says "$14.95! A $25 Value!", price is $17.94
This is a 20% mark up on the advertised price in both cases! Isn't there some law against false advertising?
1) you may be looking at US$ advertising and trying to purchase with canadian dollars (or other foreign currency)
2) their advertisement does not include any taxes (VAT) (likely since VAT is ~20% in a lot of countries)
3) You are using a payment method that adds an extra fee. (I believe cell phone payment add a fee)
Since you didn't provide any useful information, I must assume it is one of the 3 above.