(Note: This is not entirely a rant, there's some useful stuff in there)
Scratch that, it's a miracle that I even got to posting here.
To start I found this game browsing Youtube when I was bored a few months ago. When I come to the site I find that you cannot play, which is OK. However that's all there is too see - no viewable forums are any other indication of activity going on - just a place to put in your email. So I put it in, months passed, and I forgot about it.
It wasn't until a few days ago that I decided to sift through my spam and found out I could play. It's a decent game, however there are not many people around and it's not really fun playing without friends (a result of what was stated above). And it wasn't until some unnecessary searching that I even found my way to the forums to post this.
Bottom line: This game will never become popular with the way things are. I understand that it's in Closed Beta (wait, is it?), so it's not THAT bad of a thing if many are not around. however creating hype/ attracting players early on is a smart thing to do. I don't know if you're planning to do all this before release, but it has to be done eventually - the sooner the better.
The game's still in closed beta brah.. that's why it say's all things (vids, screenshots,talks) aren't to be released to the outside world.. yet. count urself lucky ur in :P