The math...
http://wiki.spiralknights.com/Equinox_Prize_Box_Promotion_March_2014
There's a 1% chance of getting a rare Equinox item.
OK, so...
.99^x=.5
xlog.99=log.5
x=log.5/log.99
x ~= 69
69*$10=$690
OK, so...
...you could buy...
...an XBox360, PS3, yearlong subscriptions for both, an extra controller for both, and a handful of games...
...or...
...you could buy a coinflip on a shiny costume in this game.
The choice is yours.
Or you could get the $20 thing, get two boxes, not get anything from either of them, then continue playing like a normal person with 7500 CE pocketed.