Disclaimer
In the following I will not talk about what the players of this game think because I obviously never started a survey on it. It's all theoretical, applying basic sociological ideas to the concept of a fictional goverment - citizen relation. In this case, the fictional relation is the very real relation between the players and the game they are playing.
First of all I should explain what I find to be the most important aspects of this game, which need to be attended to as soon as possible:
- Balancing existing gear
- Encouraging exploration
- Adding new areas
- Fixing existing bugs
Why those are important may not seem to obvious at first, but can be summed up in one sentence:
They are the fundamentals of this game.
The combat system is already fun and the "ever-changing Clockwork" is what they praise most in their trailer. If "Combat" and "Enviroment" become established in a way that they have no more flaws the game could run on it's own, without need to add new game mechanics. If they keep adding new mechanics to an already malfuntioning system, future problems will become more and more difficult to correct.
Can be compared to:
"Buying a new TV when you are already indebted." - it's shiny and new, but it will only add to your problems in the future.
This one is the most present mistake they made, which is why I chose to start with it.
Generally, it is their game, so of course they are free to do with it what they want. That is, if they don't want to make money, which is necessary to keep on doing what they want in the long term. Here, it is paramount to know when to introduce something you want to see and when to restrain yourself for the greater good.
In the most recent case, "Dash" and "Bash" features have been added to the game. They were unexpected and as far as I can remember never really asked for by players. But what is the problem? It didn't introduce much new to the game and was rather unnecessary, as it didn't fix anything. That much is obvious, but the problem lies deeper:
They decided to take two steps in introducing this feature. The first was announcing they were working on something completly unrelated instead of more pressing matters. The second was to admit they have been putting work into it and still taking another month to get them live. (Facebook, 30. April: "Been working on these for a while, and now they're in a state where we can announce them... Dash and shield bash!")
Why is this important?
While there are many things that need to be done and which have been requested several times, things that should be done, but have yet to see a satisfying solution, or just good ideas, that would change something for the better they decided to do something else. Sacrificing time and money on something that was not really needed. How people recieved it is a thing I dare not address, as I didn't ask anyone for their opinion.
The problem with this is, that it didn't have the effect it needed to have, to be a real success. That is simply due to the fact, that it doesn't provide a real game breaker - the aspect it build on worked fine before, and still does. You can do everything you could do before just fine without it.
Which leads us to the conclusion of why this was a mistake:
People will think they have been either disregarded or that the time could have been spent otherwise. The update was "not worth it" because it felt out of place. It is not a bad update, but due to it's timing it should theoretically leave a bad aftertaste to the players. Dash and bash are just an example for why this kind of approach can be tricky.
Can be compared to:
"Painting the garage while the house is on fire." - Makes some people happy, but makes others question your priorities.