You know what I'm talking about. The games with commercials on TV with full blown action packed animation scenes and saying "over millions of players" and "join for free at (insert website link here) (rated (age rating here).
DO
Do that, except make the commercial scene... Believable and realistic like a good 1980-2006 movie or something.
Put ads on various websites that seem to fit (Such as game review websites like GameSpot),
A little bit of action-ness is okay. Such as a simple "Obtain powerful weapons and armor."
KEEP EVERYONE TREATED EQUALLY AS THE WAY THEY ARE. I'll explain that in "Premium Membership" in the DO NOT section.
(will think of more. Mind blank)
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DO NOT
Go all action style with a hyperactive narrator like a few game commercials if not other commercials. Like my daddy once said: "Too much of anything can kill you".
Take the same route EA did. For those who don't know, I'm talking about pale, effortless products that have few sequels with barely anything new. *cough* CALL OF DUTY *cough*. If you still don't get it, look here: http://knowyourmeme.com/memes/subcultures/electronic-arts-ea
Take the same path RuneScape did. (from personal experience) As in including the grandmother of all MMO immersion destroyers: PREMIUM MEMBERSHIP. I'm not saying that's a bad thing, but I never spent $6.00USD there as I thought there was too much for me to do, and the new F2P content was REALLY scarce, and getting duller by the minute which resulted in my quitting in late 2010. However, I've had rank 1 premium membership on Roblox since 2009 (see here http://web.roblox.com/User.aspx?ID=2184217). In the wrong way premium membership for "exclusive things" can entirely kill a MMO's community (Save for people who bought CE with real money which is what I've never done). One last prime example is that a recent recruit in my guild (for 3 months now. Name and gender will be anonymous, but we got to know each-other and have fun (DON'T GET THE WRONG IDEA)) said [gender here] got both the starter battle, AND guardian's armor packs... I only got OCH. I guess spending $25.00-$50.00+ on SK like that IS okay if you're that addicted to it (which I am, but as I've said, I only have OCH), but other than that it's almost not worth it to me (Darn Plasmatech demo set). I already spent $80 worth of Steam cards on TF2 with my hard-earned allowance (Sorry for the hypocrisy) and don't plan to go any higher.
Make a butt-ton of DownLoadable Content. From my viewpoint, any game at all can have a MAXIMUM of 5 DLCs (maybe 3). I'm talking about that one Halo game (as an example) that had craploads of DLC endings (I forgot what Halo game that ones), and not to forgot the previously coughed CoD.
Make any of the above just to reap players of their money. VALVe (if you really sink that much money into TF2), Halo, and EA [seem] like prime examples of that.
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If OOO and SEGA put mind and effort into that (in the off chance that occurs), they'll both have a great future ahead of them, and make some serious $$$$$
EDIT: Instead of flamewars, please keep criticisms constructive. Discouragement is UN-neccesary. Same goes for putting dumb posts int he place with pursuasion such as "OCH IS premium u n00b!". Counteracting asinine statements like that is OK.
KEEP EVERYONE TREATED EQUALLY AS THE WAY THEY ARE. I'll explain that in "Premium Membership" in the DO NOT section.
that would ruin the game for a load of people...
also if this game was like call of duty i would never play it again. i hate that game so much...