The beetles complained about constantly being watched and stared at and being put in jars by the people who bought them, so eventually they escaped and (somehow) found a site where you rate stores and look at the overall ratings of stores to find the best (and/or worst) stores, then all rated Beetle Haven 1/10. All of the beetle's ratings combined caused your store to become the lowest rated store in the world.
I open Anti-Beetle Haven, where people can sell beetles and watch spiders and avoid ever looking at beetles.
Your store is offensive to beetles, my brother is a beetle.
I open Beetle Haven where people can buy Beetles and watch Beetles and look at Beetles.