You know what I'm talking about. The games with commercials on TV with full blown action packed animation scenes and saying "over millions of players" and "join for free at (insert website link here) (rated (age rating here).
DO
Do that, except make the commercial scene... Believable and realistic like a good 1980-2006 movie or something.
Put ads on various websites that seem to fit (Such as game review websites like GameSpot),
A little bit of action-ness is okay. Such as a simple "Obtain powerful weapons and armor."